Yes, and in the meantime we should never forget that as individuals we are also responsible for doing whatever we can, as well - immediately!
No one can assume others will fix it in time and the reality is that time has long been up and all we add to the atmosphere from here on out simply makes things in the future even worse.
I find it hard to believe that people do not seem to grasp this reality.
Do they really think their grandkids will look back favorably on photos of a road trip in a gas guzzling RV once life becomes far more difficult for survival or on photos of an unnecessary trip to Hawaii just to sit on a beach when they know we all really did have this information that it was not OK to do any of it anymore and that whatever is put in the atmosphere will likely be there for hundreds of years?
It is as if people have blinders on, but in all honesty, I think they are somehow unaware of the reality of it all.
They hear things like reaching goals of reducing emissions by 35% and 50% by X date and assume that doing this will fix things so they need not be concerned and someone else will somehow fix it, but even with these goals enough change is baked in to make things far worse and every ounce we add just adds to the misery we may face. Yes, it is helpful to have goals, but it should not cloud our perception of reality.
The 35% or 50% and other goals are simply in the hope of warding off a tipping point, but it may be closer than we think, so any excess use of fossil fuels actually has to stop and stop now and we need to increase all other efforts, as well. All options must be taken including reducing methane, etc. Feed the darn cows seaweed if necessary - do all that is necessary.
This is what I think people do not realize. We need policy makers to act now - but we all have to do so too, as well. The cup is already full and spilling over, stop adding more, stop with the excuses - STOP! The goal, if one can should be to get to zero, but do the best you can.
Nothing makes my skin crawl more than watching all the gas guzzling RVs heading out to Burning Man. When they got stuck in the mud, from a likely climate change inspired downpour, all I could think of was comeuppance was being dolled out by mother nature.
A bunch of "plastic hippies" from my point of view. Sorry for being a "B" but that was what entered my mind when they got stuck in the mud "comeuppance."
We have solar, a heat pump and an EV.....we've also solarized our daughter's house and our son's..plus up graded windows and insulation for our son.
We agree with you.........and have been spending our money doing what we can for 20 years now..........everyone who chooses to sit around a pool 1/4 of a km from an ocean in someone else's country, instead of reducing their carbon footprint is part of the problem.
There is an emergency. Being nice to the well heeled heels who live as if there is no tomorrow, and for them, no emergency has to be a thing of the past....
We could be part of a collaborative push for a just transition.....instead were increasingly isolated fearful individuals wearing blinders........invisible though they may still be. Still, it would help if our governments weren't so craven, so easily convinced to cut back on climate goals and double down on fossil fuels and fools.
Thank you.......your questions really got me going.
One last thing.......it has amazed me how maintenance free our solar panels have been.......even the first batch we put up in 2009. Same for our EV, and our more recently installed heat pump.
The clean technologies may cost more up front, but what you save in repair bills over the years is incredible............and the worry free part is great too.
That renewables won't work is a blatant lie...TOLD BY OLD FOSSILS OR SOON TO BE CANDITATES FOR THE BONEYARD.
Yes, clean tech usually costs more up front. Here is the US even regular folks like us, not especially rich, but with savings, have more money than 84% of the planet. To quit buying fossil fuels, it helps for them to get financing. One thing holding them back is difficulty in financing. There are a variety of ways you can, starting with $25, help finance people who want to quit buying fossil fuels. Here's one that repays in a year. https://www.kiva.org/lend/3176139
It's a heartbreaking situation. The US and other wealthy countries could and should do much more. Will they? Probably not. Instead we will focus on protecting ourselves from an increasingly desperate world. As the crisis accelerates, the definition of "outsiders" will expand. Colorado will turn away thirsty people from Arizona, California will shut its gates to Nevada, even green northern California will scorn refugees from thirsty Los Angeles. Sometimes a crisis brings out the best in us. More often we revert to frightened beasts.
Wouldn't you know that just as needs increase around the world, the USA would cut its aid programs, but at least now there can be no doubt about the role Amerika plays both in resource extraction and in abandoning the needy. Things seem to be getting worse, as Trump's tariffs and other vanity projects create unaffordability concerns in the heart of empire, and starvation and disease outbreaks in the resourced and abandoned third world.
I'm currently reading Noam Chomsky's NECESSARY ILLUSIONS....the Massey Lectures he delivered in Canada in 1988. My partner picked it up at a community book sale, virtually unopened, and it is reminding me of all the 'good work' America did in Vietnam, as well as in Nicaragua and El Salvador, while controlling media response and succeeding in making herself the victim at the end of it all.
We have a lot to answer for in the west and our love of domineering the globe, and the media reaction to our 'good works' is right up there beside our profligate use of hydrocarbons and willingness to deny actual science. Trump and his minions are making Amerikkka's way of doing business blatant.........so perhaps now we are getting the extent of our responsibilities to the rest of the world.
Canada too........for as Chomsky says, we loved to decry the Vietnam war, while making money supplying Amerika with the products she needed to pursue it..........same for the Israeli genocide...
I sometimes wonder if we can change. Maybe its too late for us, perhaps Trump and his MAGA point the way of all flesh given over to war and profit.........but for sure:
Unless we all do something....do whatever we can....to change the trajectory of violent appropriation, abandonment of the children, and denial of climate reality.......our future isn't friendly.
Far from it. That the richest parts of the globe should lead the way to extinction
Thanks Bill for getting in a plug in for Tom Steyer on the radio program. I was not aware of him. My governor is Greg Abbott of Texas. Tom Steyer for Governor of California. May I be worthy to live to live in the same country as Steyer.
IngaMarie, every time you mention Trump, I shall quote Steyer to you.
Fossil fuels made America-Canada #1. But now we are losing our top-dog position to China. Chart #4 on this page shows that clearly to me. Does it for you?
Thanks for this link..........yes, China is far ahead of us. Perhaps because China has so little oil it has been clearer to her the many ways in which oil cannot run a de centralized earth.........not to mention that it is too expensive to imagine that Oil can create a prosperous earth for all.
Chinese people are smart.........and they already had a system in place that brooked very little nonsensical behavior.....they have an authoritarianism built on a kind of consensus that I suspect is deeply felt. I'm old enough to remember how poor China was at the time of Mao's long march....when you've lived through that, and the revolution, still all within the memory of China's elders today...........
It was easy for everyone to put their shoulder to the wheel and imagine electrification, renewables, distributed energy sources that freed them from the threat of American/western invasion.
China......like South Africa and parts of the Middle East, know what colonialism is and what it does. So China, like we've just seen recently, Iran...........has been preparing to be free of dependence on us...USA us.
But here's the thing. A clean green renewable world is a peaceful world. It's a world that depends on Nature..........the circular economy wastes very little. War is a big waster, possible only with fossil fuels......
So I don't think we have to compete in the future. I think we'll learn to cooperate......to collaborate, share, learn together, improve sustainable cycles together. The Just Transition in my mind, is a road to a Peaceful World.
I can imagine how good it would be to live there.......sometimes, I feel like a female Moses figure........looking into a promised land I won't get to live in.
I agree. Let's be Moses. Bill is tired of doing so much of it himself and for so long. He needs a helping hand. If you don't feel up to it, that's OK. Lynne Twist says you will rise to the challenge in her book, Living a committed Life. Our competition with China won't go beyond cold war as Trump can suck up when he has to.
What messages will you repeat, Madame Moses? How about
1) what you do matters
2) big changes are made of many people making little changes in their lives.
Well, I'm Canadian and currently boycotting (grannycotting?)everything American. Don't even use my credit card anymore........though I'm still often confined to those cash machines instead of dealing with a human cashier.
I'm sick of the mechanized madness....bored by the depth of most conversations (lack of depth?) and a bit depressed by what I see coming out of America.
America criticizes third world countries for not being deocratic.........but her elections are an obscene waste of money, money that could be used to make life more fair for all.....what's worse, you folks are constantly being asked to line up to vote for something that doesn't seem to add up to anything very concrete or useful.
Primaries, secondaries, run offs..........and talk of millions being poured into choosing between a slough of candidates, mostly male, mostly white......
If that is democracy, I'm starting to suspect I may be against it. Still, here is what I do:
1. Write these screeds on line where I tell the whole truth, as I see it, in response to the issue under examination.
2. Work on policy with my political party in Alberta/campaign with them if they have policies that will make any difference at all.
3. Read widely in the life sciences, feminism, and issues in the Middle East....plus advances in green technologies
4. Support 6 grandchildren and their parents
5. Save money to install renewables
6. We also walked with the Palestinians for over a year, until my legs gave out. Heartbreaking how few understood the genocide in Gaza was not an appropriate response to the Hamas attack.
I'd like to have a collective that gathered money to help poor folks install renewables..........but truth be told, I've not enough political power......or enough faith in the kind of people who'd get involved in such a collective charity. Money lust has made many of us crooked at the core.........and belief in exceptionalism makes it easy to justify padding the advantages of your friends.
Even most charities, I suspect as fronts for Middle Class do goodism...where most of the money does good for the virtue signallers.
So we're constrained to helping our family, and convincing them careers in alternative energies and the helping professions are worth pursuing...with some financial help from grandma and grandpa.
We're the most propagandized nations on earth.....here in the privileged west.......so doing good is often a lonely path.
Thanks for doing what you do. I am active in a couple of organizations. I disagree with your idea that all organizations stink. Yes, we're alone, but with all the world. Here's a solar hot water loan in Palestine. It will take us about a week to fund it. My team has funded $11 million in loans like this. https://www.kiva.org/lend/3177223
This really resonated, Bill. We're reducing the margins, while also increasingly building fragile societies and centralising risks. Not only are we shifting over thresholds of habitability but we're also reducing our planet's and society's ability to absorb and respond to shocks.
We've optimised our systems so much for efficiency that we've stripped out these margins entirely -- there's no redundancy left in many cases (the recent Hormuz crisis is case in point). These systems are efficient right up until they're not. Natural systems spread risk rather than concentrate it and thus embed redundancy, which can appear inefficient.
I don't usually respond to posts with links to my own but I hope you might find these two recent ones on this topic relevant.
Reading this from cold and wet North Wales these temperatures are incomprehensible. Thank you for raising awareness of how this is developing across the world.
A friend who is a mapmaker by profession, and a historian by avocation, says that in ancient times, people in Europe thought that the tropics were too hot for human habitation. (Yes, they knew the earth was round!) This may yet come true.
Re Ebola: Some years ago, I was planning to visit New York, and someone I know there said I would not be welcome to visit, because his housemate was afraid of ... Ebola. In New York? from a visitor from Canada? Whaaaat? I should have asked whether she had had her flu shot. Why is it that so many people are afraid of things that aren't dangerous, but not afraid of things that are and that they can protect themselves from.......
I see this everywhere. It's safer to fear the immigrant because to face the reality of the climate crisis, means for many that there is no recourse.
We've given up on the idea that governments exist to protect the people....and we have little hope that governments that provide socialism for the corporations and the wealthy will do what's necessary to minimize the coming crises of climate change.
Denial..........and the blame game of innocent victims: these two stupidities dance cheek to jowl more often than not.
Hooray for Burrito! He's a volunteer, doing his work without oversight for the price of a little bit of the grazing bounty within his territory. That makes him twice the hero in my book.
Thank you, Bill, for your care, care of humanity and care of the earth. I am wishing that more people would understand how we are all connected. I wish people would understand how our greed, our extraction of more resources than our share, is hurting everyone.
“All these squalls to which we have been subjected are signs that the weather will soon improve and things will go well for us, because it is not possible for the bad or the good to endure forever, and from this it follows that since the bad has lasted so long, the good is close at hand”
The Obama-narrated Our Oceans 5 episode Netflix program is absolutely fantastic, for people of any and all ages. I really cannot recommend it more highly!! The way the climate crisis is gently included is exactly how to reach people. It does not feel like a documentary, so beautifully filmed. And Barack has found another calling as a narrator. We don't need freakin' interminable posh British accents and boringly detailed lab science stuff unless we've got insomnia. This is how you reach a wide audience and help them FEEL the climate crisis!
Burrito for President!
The new Pogo. "I go Pogo" I can't think of what rhymes with Burrito for a campaign button though.
Thank you, Bill McKibben, for keeping US informed. Please continue. Sending this on to people I hope will “do something.”
Yes, and in the meantime we should never forget that as individuals we are also responsible for doing whatever we can, as well - immediately!
No one can assume others will fix it in time and the reality is that time has long been up and all we add to the atmosphere from here on out simply makes things in the future even worse.
I find it hard to believe that people do not seem to grasp this reality.
Do they really think their grandkids will look back favorably on photos of a road trip in a gas guzzling RV once life becomes far more difficult for survival or on photos of an unnecessary trip to Hawaii just to sit on a beach when they know we all really did have this information that it was not OK to do any of it anymore and that whatever is put in the atmosphere will likely be there for hundreds of years?
It is as if people have blinders on, but in all honesty, I think they are somehow unaware of the reality of it all.
They hear things like reaching goals of reducing emissions by 35% and 50% by X date and assume that doing this will fix things so they need not be concerned and someone else will somehow fix it, but even with these goals enough change is baked in to make things far worse and every ounce we add just adds to the misery we may face. Yes, it is helpful to have goals, but it should not cloud our perception of reality.
The 35% or 50% and other goals are simply in the hope of warding off a tipping point, but it may be closer than we think, so any excess use of fossil fuels actually has to stop and stop now and we need to increase all other efforts, as well. All options must be taken including reducing methane, etc. Feed the darn cows seaweed if necessary - do all that is necessary.
This is what I think people do not realize. We need policy makers to act now - but we all have to do so too, as well. The cup is already full and spilling over, stop adding more, stop with the excuses - STOP! The goal, if one can should be to get to zero, but do the best you can.
Nothing makes my skin crawl more than watching all the gas guzzling RVs heading out to Burning Man. When they got stuck in the mud, from a likely climate change inspired downpour, all I could think of was comeuppance was being dolled out by mother nature.
A bunch of "plastic hippies" from my point of view. Sorry for being a "B" but that was what entered my mind when they got stuck in the mud "comeuppance."
Am I wrong?
We have solar, a heat pump and an EV.....we've also solarized our daughter's house and our son's..plus up graded windows and insulation for our son.
We agree with you.........and have been spending our money doing what we can for 20 years now..........everyone who chooses to sit around a pool 1/4 of a km from an ocean in someone else's country, instead of reducing their carbon footprint is part of the problem.
There is an emergency. Being nice to the well heeled heels who live as if there is no tomorrow, and for them, no emergency has to be a thing of the past....
We could be part of a collaborative push for a just transition.....instead were increasingly isolated fearful individuals wearing blinders........invisible though they may still be. Still, it would help if our governments weren't so craven, so easily convinced to cut back on climate goals and double down on fossil fuels and fools.
Thank you!
Thank you.......your questions really got me going.
One last thing.......it has amazed me how maintenance free our solar panels have been.......even the first batch we put up in 2009. Same for our EV, and our more recently installed heat pump.
The clean technologies may cost more up front, but what you save in repair bills over the years is incredible............and the worry free part is great too.
That renewables won't work is a blatant lie...TOLD BY OLD FOSSILS OR SOON TO BE CANDITATES FOR THE BONEYARD.
Yes, clean tech usually costs more up front. Here is the US even regular folks like us, not especially rich, but with savings, have more money than 84% of the planet. To quit buying fossil fuels, it helps for them to get financing. One thing holding them back is difficulty in financing. There are a variety of ways you can, starting with $25, help finance people who want to quit buying fossil fuels. Here's one that repays in a year. https://www.kiva.org/lend/3176139
A good way for seniors, perhaps in situations where solarizing isn't possible, to neverthless contribute to the transition off fossil fuels.
It's a heartbreaking situation. The US and other wealthy countries could and should do much more. Will they? Probably not. Instead we will focus on protecting ourselves from an increasingly desperate world. As the crisis accelerates, the definition of "outsiders" will expand. Colorado will turn away thirsty people from Arizona, California will shut its gates to Nevada, even green northern California will scorn refugees from thirsty Los Angeles. Sometimes a crisis brings out the best in us. More often we revert to frightened beasts.
Wouldn't you know that just as needs increase around the world, the USA would cut its aid programs, but at least now there can be no doubt about the role Amerika plays both in resource extraction and in abandoning the needy. Things seem to be getting worse, as Trump's tariffs and other vanity projects create unaffordability concerns in the heart of empire, and starvation and disease outbreaks in the resourced and abandoned third world.
I'm currently reading Noam Chomsky's NECESSARY ILLUSIONS....the Massey Lectures he delivered in Canada in 1988. My partner picked it up at a community book sale, virtually unopened, and it is reminding me of all the 'good work' America did in Vietnam, as well as in Nicaragua and El Salvador, while controlling media response and succeeding in making herself the victim at the end of it all.
We have a lot to answer for in the west and our love of domineering the globe, and the media reaction to our 'good works' is right up there beside our profligate use of hydrocarbons and willingness to deny actual science. Trump and his minions are making Amerikkka's way of doing business blatant.........so perhaps now we are getting the extent of our responsibilities to the rest of the world.
Canada too........for as Chomsky says, we loved to decry the Vietnam war, while making money supplying Amerika with the products she needed to pursue it..........same for the Israeli genocide...
I sometimes wonder if we can change. Maybe its too late for us, perhaps Trump and his MAGA point the way of all flesh given over to war and profit.........but for sure:
Unless we all do something....do whatever we can....to change the trajectory of violent appropriation, abandonment of the children, and denial of climate reality.......our future isn't friendly.
Far from it. That the richest parts of the globe should lead the way to extinction
Thanks Bill for getting in a plug in for Tom Steyer on the radio program. I was not aware of him. My governor is Greg Abbott of Texas. Tom Steyer for Governor of California. May I be worthy to live to live in the same country as Steyer.
https://www.tomsteyer.com/issues
IngaMarie, every time you mention Trump, I shall quote Steyer to you.
Fossil fuels made America-Canada #1. But now we are losing our top-dog position to China. Chart #4 on this page shows that clearly to me. Does it for you?
https://rmi.org/the-race-to-the-top-in-six-charts-and-not-too-many-numbers/
Thanks for this link..........yes, China is far ahead of us. Perhaps because China has so little oil it has been clearer to her the many ways in which oil cannot run a de centralized earth.........not to mention that it is too expensive to imagine that Oil can create a prosperous earth for all.
Chinese people are smart.........and they already had a system in place that brooked very little nonsensical behavior.....they have an authoritarianism built on a kind of consensus that I suspect is deeply felt. I'm old enough to remember how poor China was at the time of Mao's long march....when you've lived through that, and the revolution, still all within the memory of China's elders today...........
It was easy for everyone to put their shoulder to the wheel and imagine electrification, renewables, distributed energy sources that freed them from the threat of American/western invasion.
China......like South Africa and parts of the Middle East, know what colonialism is and what it does. So China, like we've just seen recently, Iran...........has been preparing to be free of dependence on us...USA us.
But here's the thing. A clean green renewable world is a peaceful world. It's a world that depends on Nature..........the circular economy wastes very little. War is a big waster, possible only with fossil fuels......
So I don't think we have to compete in the future. I think we'll learn to cooperate......to collaborate, share, learn together, improve sustainable cycles together. The Just Transition in my mind, is a road to a Peaceful World.
I can imagine how good it would be to live there.......sometimes, I feel like a female Moses figure........looking into a promised land I won't get to live in.
Peace....and let's not give up or in.
I agree. Let's be Moses. Bill is tired of doing so much of it himself and for so long. He needs a helping hand. If you don't feel up to it, that's OK. Lynne Twist says you will rise to the challenge in her book, Living a committed Life. Our competition with China won't go beyond cold war as Trump can suck up when he has to.
What messages will you repeat, Madame Moses? How about
1) what you do matters
2) big changes are made of many people making little changes in their lives.
3) Support Tom Steyer for governor of California.
Well, I'm Canadian and currently boycotting (grannycotting?)everything American. Don't even use my credit card anymore........though I'm still often confined to those cash machines instead of dealing with a human cashier.
I'm sick of the mechanized madness....bored by the depth of most conversations (lack of depth?) and a bit depressed by what I see coming out of America.
America criticizes third world countries for not being deocratic.........but her elections are an obscene waste of money, money that could be used to make life more fair for all.....what's worse, you folks are constantly being asked to line up to vote for something that doesn't seem to add up to anything very concrete or useful.
Primaries, secondaries, run offs..........and talk of millions being poured into choosing between a slough of candidates, mostly male, mostly white......
If that is democracy, I'm starting to suspect I may be against it. Still, here is what I do:
1. Write these screeds on line where I tell the whole truth, as I see it, in response to the issue under examination.
2. Work on policy with my political party in Alberta/campaign with them if they have policies that will make any difference at all.
3. Read widely in the life sciences, feminism, and issues in the Middle East....plus advances in green technologies
4. Support 6 grandchildren and their parents
5. Save money to install renewables
6. We also walked with the Palestinians for over a year, until my legs gave out. Heartbreaking how few understood the genocide in Gaza was not an appropriate response to the Hamas attack.
I'd like to have a collective that gathered money to help poor folks install renewables..........but truth be told, I've not enough political power......or enough faith in the kind of people who'd get involved in such a collective charity. Money lust has made many of us crooked at the core.........and belief in exceptionalism makes it easy to justify padding the advantages of your friends.
Even most charities, I suspect as fronts for Middle Class do goodism...where most of the money does good for the virtue signallers.
So we're constrained to helping our family, and convincing them careers in alternative energies and the helping professions are worth pursuing...with some financial help from grandma and grandpa.
We're the most propagandized nations on earth.....here in the privileged west.......so doing good is often a lonely path.
Thanks for doing what you do. I am active in a couple of organizations. I disagree with your idea that all organizations stink. Yes, we're alone, but with all the world. Here's a solar hot water loan in Palestine. It will take us about a week to fund it. My team has funded $11 million in loans like this. https://www.kiva.org/lend/3177223
I love burrito the donkey
Very insightful.
Great piece, Bill. The margin aspect is something we can all appreciate, particularly those flush with money.
This really resonated, Bill. We're reducing the margins, while also increasingly building fragile societies and centralising risks. Not only are we shifting over thresholds of habitability but we're also reducing our planet's and society's ability to absorb and respond to shocks.
We've optimised our systems so much for efficiency that we've stripped out these margins entirely -- there's no redundancy left in many cases (the recent Hormuz crisis is case in point). These systems are efficient right up until they're not. Natural systems spread risk rather than concentrate it and thus embed redundancy, which can appear inefficient.
I don't usually respond to posts with links to my own but I hope you might find these two recent ones on this topic relevant.
We've built a fragile society: https://predirections.substack.com/p/we-built-a-fragile-society
How nature spreads risk (and we don't): https://predirections.substack.com/p/how-nature-spreads-risk-and-we-dont
I'm curious of your thoughts on this framing.
Reading this from cold and wet North Wales these temperatures are incomprehensible. Thank you for raising awareness of how this is developing across the world.
A beautifully written, urgent piece. The board game analogy is perfect.
A friend who is a mapmaker by profession, and a historian by avocation, says that in ancient times, people in Europe thought that the tropics were too hot for human habitation. (Yes, they knew the earth was round!) This may yet come true.
Re Ebola: Some years ago, I was planning to visit New York, and someone I know there said I would not be welcome to visit, because his housemate was afraid of ... Ebola. In New York? from a visitor from Canada? Whaaaat? I should have asked whether she had had her flu shot. Why is it that so many people are afraid of things that aren't dangerous, but not afraid of things that are and that they can protect themselves from.......
I see this everywhere. It's safer to fear the immigrant because to face the reality of the climate crisis, means for many that there is no recourse.
We've given up on the idea that governments exist to protect the people....and we have little hope that governments that provide socialism for the corporations and the wealthy will do what's necessary to minimize the coming crises of climate change.
Denial..........and the blame game of innocent victims: these two stupidities dance cheek to jowl more often than not.
Hooray for Burrito! He's a volunteer, doing his work without oversight for the price of a little bit of the grazing bounty within his territory. That makes him twice the hero in my book.
We might all be that happy if we discovered we have more to give than we need to take from the stupid casino capitalist system.
Thank you, Bill, for your care, care of humanity and care of the earth. I am wishing that more people would understand how we are all connected. I wish people would understand how our greed, our extraction of more resources than our share, is hurting everyone.
reconductoring: my word of the day.
“All these squalls to which we have been subjected are signs that the weather will soon improve and things will go well for us, because it is not possible for the bad or the good to endure forever, and from this it follows that since the bad has lasted so long, the good is close at hand”
― Miguel de Cervantes Saavedra, Don Quixote
The Obama-narrated Our Oceans 5 episode Netflix program is absolutely fantastic, for people of any and all ages. I really cannot recommend it more highly!! The way the climate crisis is gently included is exactly how to reach people. It does not feel like a documentary, so beautifully filmed. And Barack has found another calling as a narrator. We don't need freakin' interminable posh British accents and boringly detailed lab science stuff unless we've got insomnia. This is how you reach a wide audience and help them FEEL the climate crisis!